Denno is finally gaining momentum as one of the most respected new voices in the world of dancehall with his new breakout single, Wine and Brace. The single has been bombing FM radio into submission over the last few weeks, and the young deejay has become one of the new names that promoters are banking on to pack clubs and venues overseas.
“My career is really starting to take off, I have a great support staff with my label, Master One Productions, and my songs are gaining traction overseas in a big way, right now, things are poised to go to the next level,” Denno said in a release.
Denno will be embarking on a promotional tour that will see him performing in Europe this October 2012, after which he will return to Jamaica for a few club shows, before leaving for the continent of Africa in December.
Born Denrick Pinnock on April 28th in a small district in Clarendon, Jamaica, Denno was exposed to music since day one because his father was the operator of the Killer Vicious Sound System. Both of his parents loved music so by the time Denno turned eight, he became fully involved in the music business, dazzling audiences on his father’s sound system wherever he played. His confident delivery of “Good Education and Good Nutrition” was evidence that he was made for this craft. Though written by his friend Bradshaw, this song was evidence of his passion for music. Denno left Clarendon in 2000 and moved to Portmore where he attended Bridgeport High School. His mother soon fell ill and passed away in 2005. Despite losing his number one fan, he kept pushing forward because he still had the love and support of his father and grandmother.
Determined to make it in music industry, Denno entered several local talent competitions from 1996 to 2006, beginning with Tastee’s Talent Search, then Digicel’s Rising Stars from its inception and finally at Magnum King and Queen of Dancehall. Unfortunately, due to lack of experience he did not advance past the audition level. His determination manifested into him meeting Carlington “Bouka” Carter. Bouka saw the potential in this young artist and started grooming his musical career. In the wake of the devastating earthquake in Haiti, Denno recorded his first song, “Prayer for the Haitians”, collaboration with his childhood friend Ojah, produced by Joseph Moore on the Earth Productions label and had arrangements by the legendary musician Dean Fraser.
However, his career did not take off until Bouka met Denno and introduced him to Jyorken Kennedy, CEO of Master One Productions. Kennedy was so enthralled by Denno’s talent and lyrical perception that he immediately began working with Denno. With this new team behind his career, Denno embarked on a musical frenzy with a hectic schedule that produced singles such as: “Dem Nuh Real”, “Mi Feel it” and “Make It”.
Once released, these singles received heavy rotations and even enjoyed prominent positions on several charts, including CVM TV’s “Hit List”, with the medley video of “Mi Feel It” and “Make it”.
“That was the beginning of my rise as a serious artiste in the business,” Denno said. “I want to keep it clean and positive, but I wanna be fresh and entertaining, it is a delicate balance but I am figuring it out.”
Last year, Denno performed for thousands of children on the RETV School Tour, and got great reception from the crowd each time. His first breakthrough single, “Caah Stop Dah Yute Yah” along with a video, cemented his place as an artiste to watch, and now with ‘Wine and Brace’ dominating the airwaves, there’s just no stopping Denno.
You can bet your house on it.
