Dancehall star Vanessa Bling has secured a major international partnership, signing a deal with Belair North America. Music insiders believe that she will become one of the faces of the premium lifestyle brand after it emerged that the singjay visited Belair’s New York City headquarters in Manhattan, where the agreement was finalized.
As part of the deal, Vanessa Bling will record a song for the brand, aligning her artistry as a dancehall star with Belair’s bold and youthful image according to people close to the matter.
The collaboration signals a significant move for both parties — expanding Belair’s presence in the Caribbean and urban markets, while giving Bling an influential platform to amplify her music and image across North America
While the financial details remain confidential, the source close to the negotiations described it as a ‘mega’ deal.
