The management team of incarcerated dancehall superstar Vybz Kartel has launched the artiste's latest entrepreneurial venture, Gaza Vybz Rum.
The product will be available in three flavours: Gold rum, white rum and a Fusion - a tasty purple-coloured combination of strawberry, melon and blueberry.
"We are going to hit the marketplace hard this week. Up move, Gaza Vybz rum mek mi cup move. We are already getting a lot of orders all over the island, and in Caribbean islands such as Trinidad," Gaza spokesperson Jefrrey Hype said.
"We have also wrapped a bus to market and transport the product island wide," Jeffrey Hype said.
This is Kartel's second foray into the rum market. As the public knows,
Vybz Kartel and Corey Todd had a successful partnership with Street Vybz Rum which hit the market in 2008. Bottled by KRB Lea Rums in Kingston, production was stopped in 2011 because of a disagreement between owner Vybz Kartel and investor Corey Todd.
Then Kartel and Todd patched up their partnership and resurrected the Street Vybz brand in 2012. But since then, Street Vybz went off market again.
"Now, the Gaza boss ah do it again, the rum new and improved. The factory is based in Clarendon, we employ Jamaicans, providing means of employment for ghetto youths, and we know that this enterprise will be a successful one, so support the movement," Jeffrey Hype said.